Good Protein — Nutrition & wellness
Introduction
Details
Client :
Good Protein
Year :
2025
Timeline :
8 Weeks
Credits
Packaging & Digital Experience :
Vinayak Agarwal
Brand Designer :
Vinayak Agarwal
Photographer :
Sumit Jain
Project Manager :
Elias Hart
The Challenge
The existing brand lacked:
A distinct personality in a crowded category.
Emotional connection with lifestyle-driven consumers
A cohesive visual system across packaging and digital
Premium perception required for higher price positioning.
The goal was clear: Move from “functional supplement” → to “aspirational wellness brand.”
Our Solution
We created a minimalist brand identity with clean typography, neutral colors, and authentic photography that highlights natural beauty. Our approach combined strategy and creative visuals to reflect Liva’s core values.
The Outcome
Liva’s refreshed brand increased audience engagement by 110%, attracted new retail partnerships, and earned industry recognition for outstanding visual craftsmanship — all while feeling true to their essence.
“The branding work completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”
Co-founder at Good Protein
